Company Values:
ELEKTRA™ aims to add some fun back to exercise! People are intimidated by fitness,
and especially see gyms as daunting or scary – so adding some fun colours and a bit
of retro spunk to an otherwise normal gym can really change people’s mindset about
fitness as a whole and motivate people to come try their hand.

Target Market:
Anyone who is intrigued by bright, fun, and vibrant designs.

Design Specification:
A modern spin on the 80’s aerobic aesthetic. Super vibrant and lively. Patterns and
80’s overlays. NO ACTUAL AEROBICS IMAGES! (ELEKTRA™ don’t offer aerobics classes)
Colour Palette
Finished Poster Design

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